hometextile & design

TREND ROOMS Hometextile & Design - conceptual zone for interior solutions

How it was in 2021?


Architecture and concept author: Natalia Zaychenko, the founder of architectural bureau NZ-group.

The purpose of a person's life is feeling happy. To feel harmonious and good with yourself, your body, mind, people around you and the environment, nature, sky etc.

We invite you to get acquainted with "Feel Good"-zone, that consists of 6 spaces. Each of them is a part of our life. And the purpose of fabrics, wallpaper, paints, light and decor items is to reflect the vision of the world.

The concept of responsible consumption goes through each of 6 rooms. In each room you will find:

  • Natural materials that do not harm the environment while being produced and utilization;
  • Items and fabrics made from recycled materials;
  • Furniture that was restored and received a new life.

“Responsible Consumption is a part of the 17 UN Sustainable Development Goals and a new paradigm for business and consumers. We tried to reflect these goals in all rooms. At the same time, technology is also an important part. This means that you will see many fabrics and materials with special properties.”


Project curator - Natalia Zaychenko

Natalya Zaichenko was responsible for the concept and architectural solution of TREND ROOMS with the support of Ivan Rubezhanskiy. Natalia is the founder of the NZ-group architectural bureau and is very experienced in the implementation of large-scale exhibition and art spaces. He is the current chief architect of the Cosmoscow international contemporary art fair.

Natalia is a member of the Union of Moscow Architects since 2008, owner of the Russian and International professional awards and competitions, participant in many Russian and International exhibitions, including ArchMoscow, Archstoyanie, Bif, the Rotterdam Architecture Biennale. Natalia graduated from Moscow Architectural Institute, Cergy-Pontoise University, France, 26th International Urban Planning Atelier, Strelka Institute for Media, Architecture and Design.

Sustainability is about using the resources, interaction between people and nature, a way for the development of civilization today and in the future.

The 17 Sustainable Development Goals are a kind of call to address a number of issues in the field of:

  • education and heritage;
  • health care;
  • social protection;
  • employment;
  • combating climate change;
  • environmental protection.

We've transformed these global themes into 6 spaces. So, meet: 6 rooms and 6 trends

Heritage. Author Galina Lugina, textile decorator

This stand is a tribute to our recent textile history, vintage through the eyes of a decorator in 2021. It is dedicated to preserving heritage through education and enlightenment.

The basis of this space was the textile heritage - agitation textiles of the 1920s - 1930s from the collection of the Ivanovo State Museum of History and study of local Lore. D.G. Burylin and exhibits from the Art and Industry Academy. S.G. Stroganov.

The more educated a society, the more it values ​​its heritage, preserves, rethinks and gives new life to morally obsolete things, crafts and the way of life of our ancestors.

Modern design provides a unique opportunity to revive handicraft work and to transform craft into art, create unique individual items that are in great demand on the design market today. Craftsmanship design allows the preservation of tradition and economic stability for craftsmen.

Childhood. Author Marianna Mogilevskaya, textile decorator

The room is dedicated to childhood - it was at this time that the foundations of the personality, attitude and relationship with the surrounding space were laid.

Marianna has created a small paradise for a child, where bright colors reign, the feeling of sun and happiness. The room is designed so that the baby can see different colors from the birth, feel the world with the help of objects of different shapes and different tactile senses.

The space uses a lot of bright, pure colors, natural fabrics, fabrics from recycled materials.

"All of us are from childhood" ... And this room is designed so that a child grows into a happy adult who loves this world, appreciates its beauty and takes good care of nature.

Nature and recreation. Author: Olga Loktionova, textile decorator

What does the combination of the words "nature and relaxation" mean to you? Perhaps nature is a resting place from the too high pace of modern life. What about resting nature from the thoughtless and wasteful use of resources?

Olga combined the rest of a human and nature in one space. You will immerse yourself not only in the atmosphere created by nature itself - tree bark, stones, storm trees and sticks, but also see the history of respect and conservation of natural resources, which Olga will "tell" through the fabrics.

Almost all items in this room are handmade, including the head of the bed, lamps, sun loungers. They are made from natural or carefully processed artificial and natural materials.

Workshop. Author Yesenia Semipyadnaya, textile decorator

Yesenia dedicated her room to creativity. This is not even a room, this is a real Workshop with easels and canvases. Everything here is saturated with the energy of the creator: rich colors, layering of textures and ornaments. Yesenia is sure that every person is a creator by nature. And the image of the workshop is a call not to be afraid to do what you love, not to be constrained by rules and foundations.

Tumbleweed. Author Ekaterina Egorova, textile decorator

The idea of the room is based on the concept of climate change. This space is a beautiful allegory of the ambivalent position of modern people.

On the one hand, humanity has worked hard to change the natural ecosystem. On the other hand, climate change has forced us to reconsider our attitude to resources, to reorganize towards more careful consumption, and has prompted the development of technologies and new production methods that do not harm nature.

The irony is that people will use these new tissues to create their own eco-friendly environment that will protect them in the face of a changing planet.

The room is a tent of a modern nomad. This is a personal comfort zone, this is a home that a person always carries with him, here he feels protected. And the functionality, practicality and environmental friendliness of materials come to the fore.

Alchemy. Authors: textile decorators Natalia Zorina and Maria Belova, industry expert Anna Runof

Natalia, Maria and Anna's room is dedicated to environmental protection and sustainable production. The space is called "Alchemy". The table in the middle of the room symbolizes a laboratory - a place for experiments with natural raw materials. This is a creative kitchen - a design kitchen, a fabric dye kitchen. The decor uses a wide variety of recycled fabrics, PET bottle fabrics, hemp and linen fabrics. Their production practically does not harm the environment.