hometextile & design

Hyper Nature

Reconnect with Nature via Technology

“Augmented reality is as real as reality itself,” says 3D artist Ines Alpha, pointing out that the future is not divided into several realities but instead becoming one according to the mindset of younger generations. Digital tactility is growing as a new genre to experience. Not necessarily to fully imitate the natural world, but to go above and beyond for a unique tactility. Hyper Nature breaks down existing silos of nature and technology. When digital realities become seamlessly part of technology devices, they transform into a new way to reconnect with the natural world. Through technology, it is possible to capture other light wave elements than the human eye can see.

Hyper Nature is a symphony of immersive realms digitally communicating nature’s secrets and treasures. For the home textiles industry, Hyper Nature is about digital representations of nature and creating design offering inspiration of how nature would make – or furthermore, being the facilitator of nature’s blueprint and considering how to grow a better world by fusing technology and nature. Photobiology and light science technologies create a new path of more sustainable methods of agriculture. For instance, blue, red, and ultraviolet light can enhance plant growth and reduce pesticide use up to 50 per cent. This knowledge formed the basis for the project Grow by Studio Roosegaarde. According to Daan Roosegaarde, “GROW is the dreamscape which shows the beauty of light and sustainability. Not as a utopia but as a protopia, improving step by step”.

Hyper Nature Key Takeaways

  • Hyper Nature is about reconnecting to nature through technology: breaking down the silos to create new immersive worlds.
  • Hyper Nature is not only about digitalising the natural world but going beyond for a new tactility and hybrid reality.
  • Hyper Nature is a digital facilitator of nature’s blueprint, fusing technology and nature for a protopia state and creating a better tomorrow step by step.
  • Hyper Nature attracts younger audiences both due to its vivid colours and advanced visual expressions. The ability to play and quickly change as per digital interaction strengthens the attraction to younger consumers.

Textile Composition