hometextile & design

Fringe program

A three-day educational and business program is a traditional accompaniment of Hometextile & Design. Specialized events will be held as part of Hometextile & Design 2022, including: forums, presentations, master classes, events from participants, as well as the only International Award for Textile Designers and Decorators in Russia.

The exhibition program is under development, stay tuned for updates on the website and in our newsletters:

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Fringe program schedule
20 september, Tuesday
11.00 – 11.30
Trends and prospects for the development of the bed linen and home textile market
Ekaterina Kolina, Director, IndexBox
- How did the market overcome the consequences of the pandemic, what's next?
- What challenges do manufacturers face in 2022?
How have shopping habits changed?
- What are the market participants' expectations for the coming years?
Transformation of consumer expectations and demands
Elena Shishova, Deputy Head of the Group, Research Holding Romir
- Consumer sentiment and expectations in dynamics for 2022
- Consumer challenges and savings strategies
- "Response word" of the retail market - developing formats, market trends
- How to stay in the buyer's wallet and gain his trust?
11:30 – 13:00
Textile retail transformation 2022–2023
Moderator: Boris Sidorov, General Director of Kashirsky Dvor Razvitie, Marketing Director of TC Kashirsky Dvor, founder of the club for designers and architects Premio.Design
Speakers:
Anna Nesmashnova, Head of Development Department, Zebra Home Textile Markets, Anastasia Shostak, Director of the Lara Odealkino chain of stores,
Yulia Kalyukina, Head of Department Textiles, Crockery, Carpets and Light, Hoff
Your house
- Impact of sanctions on supplier-network relationships
- Development of partnerships. Are we creating our own or are we going to the East?
- Omnichannel and eCommerce retailers VS retail business
- Are promotional activities and joint actions of suppliers with retail chains still the "engine of trade"? What consumer leverage (trade marketing tools) to use in 2022?
- European trend for environmental friendliness. What is Russian business ready to offer to its customers?
13:00 – 13:30
Trends in interior design 22-23
Natalia Badieva, product manager, AMIGO company
Overview of current and upcoming trends in interior design, presentation of AMIGO's trend guide for 2023
13:30 – 15:00
Marketplaces. What happens to sales in the segment of textiles and household goods?
Moderator:
Efim Aldukhov, co-founder of goOMNI and OMNI Solutions
Speakers:
Irina Likhonkina, head of the household goods category group, Ozon
Anna Pronkina, Head of Home Goods, SberMegaMarket marketplace
Elena Shepel, category manager, Yandex Market
What happens to sales in the segment of textiles and household goods?
- Dynamics of sales in the segment of household goods and textiles
- Distribution of sales between sellers and brands in different segments
- Sales development trends in the segment
- Who will be the leaders in 2023?
15:00 – 16:30
Horeca&Textile Forum
Moderator: tbu
Speakers:
Valery Lizunov, architect, founder of the Archpoint bureau
Christina and Mikhail Yesenin, designers, founders of the ESENINS design studio
Alexandrova Tatyana, Head of B2B Department, Togas
Salikhova Lilia, Lead Manager, Togas
- Modern concepts in the design of hotels and restaurants
- Textile trends in the design of objects in the HoReCa segment
- Features of communication - hotel and supplier. Interaction of the designer with the customer and suppliers
- Import substitution in the configuration of Horeca facilities without loss of quality
- Resources and services for interaction
16:30 – 17:10
Carpet in the interior. From idea to realization
Eva Bergman, designer, artist
- Work with production. Creation of collections of carpets. Stages of work.
- What does the client want today? How to make the perfect carpet for a finished interior.
- Where to get inspiration? Stylization, shaping, color.
17:10 – 18:00
Artist and production - dreams and reality
Kirill Ovchinnikov, Russian artist
Fringe program schedule
21 September, Wednesday
11:00 – 11:50
Two major design trends
Olga Loktionova, designer, textile decorator, founder and head of the Details Sochi textile studio
We are on the threshold of great changes. The world, colors, ecology and behavior of people are changing. All this undoubtedly affects the design industry. Two main and completely different trends in design. Confrontation or reconciliation?
- Reviews of new products.
- New color palette
- Influential décor, accessories, patterns and looks.
- New story. Russia. Trends and inspiration.
11:50 – 12:30
Author's handwriting and the way to it
Yesenia Semipyadnaya, President of the Union of Textile Designers and Decorators
- Basic tools for creating author's handwriting
- Where to get inspiration from and how to create your own style from it
13:00 – 13:30
Prints with history. Bedding as an art object
Irina Tatarnikova, design bureau IT-DECOR, teacher of the school "Details"
Maria Gavrish, founder of the MOLLEN brand
13:30 – 14:30
The evolution of textile design
Galina Lugina, textile decorator, industrial designer, speaker
Martin Grübener, managing partner of BANDEX
Tatyana Chernykh, official representative of the company in Russia
- Textile decoration in historical and modern interiors.
- From historical styles to emotional design.
- Change in taste preferences and development of technologies.
- The main methods of textile decoration in our days.
Features of new visual ranges of technical and decorative fittings for curtains.
- Textile accessories and new technologies as a way to create new visuals.
14:30 – 15:30
Prints and ornaments: world trends from leading decorators
Daria Kazantseva, designer, decorator, teacher and lecturer
- overview of world exhibitions (trends)
- trends in prints, ornaments, coloring
- design names and their projects
15:30 – 16:30
Features of the current moment in the interior market. Customer portrait and changing communication conditions: tasks, deadlines, suppliers, project management psychology
Anna Agapova, designer, O&A design bureau led by Oleg Klodt
Boris Dmitriev, decorator
17:00 – 18:00
Award Ceremony of the Textile Designers and Decorators Award
Fringe program schedule
22 September, Thursday
11:00 – 11:30
Trends 22–23 in textile decor. Does the trend make the interior unique?
Roman Salnikov, co-founder of Decortier, textile design expert
11:30 – 12:00
Designer vs textile decorator. Smart Engagement Tools
Ekaterina Dyatlova, professional architect, interior designer
- Terms of reference for a textile decorator: how to convey your idea
- how to sell the idea of textile design to a client so that the budget remains exactly
- disputable situations at the facilities: who is to blame and what to do
- case studies
12:00 – 13:00
The psychology of color and the creation of a harmonious environment for the customer
Anna Pronskaya, designer, fabric designer, artist, author of training programs on composition and textile decoration
- Heteronomic colors and their impact on humans
- Primary and additional colors in psychology and their meaning for humans
- Preferences of a certain palette in different social groups
- Kalenda color model and interior
- Coloristic schemes in the interior: composition and psychology
13:00 – 13:45
Sustainability, benefits and savings - new approaches in textile design
Anna Kuts, textile designer, technologist and head of textile tailoring and reupholstery at Manders
Environmental friendliness - this phrase has already set the teeth on edge in recent years with its stereotyped and often misunderstood meaning and meaning. Meanwhile, both artificial and synthetic fabrics can be environmentally friendly.
Environmental friendliness can be expressed in the competent selection and installation of the consumer. Environmental friendliness can be expressed in the introduction of technological maps, reducing labor costs, which leads to process optimization.
13:45 – 14:15
Advertising and PR tools on the way to promote a textile decorator
Alexandra Naydenova, practicing textile designer, Atmosfera Curtain Salon
How can a textile decorator stand out among colleagues?
- tools for textile decorator to work with social networks
What if not Instagram
- personal brand of a textile decorator: on my own experience
14:15 – 15:00
TOP 3 networking secrets for designers and decorators
Ekaterina Chegnova, co-founder and academic director of the Star Talk School Network
- What is Win-Win Thinking and how to develop the skill of thinking about the benefits for others
- Fundamentals of building strategic partnerships for the long term
- How to become a successful networker: easy to establish contacts and maintain relationships correctly
- And most importantly - how to do it in English, taking into account the peculiarities of intercultural communication

Master classes area

20 September,Tuesday
11:00-12:30
Master class "Realistic visualization of curtains on the customer's photo".
Tatyana Pogrebnaya, artist-teacher, textile designer. The founder of the School of visualization of textiles on the tablet, she has trained more than 1300 specialists in her courses. Professional visual artist, 13 years in the field of textile design, more than 2600 custom sketches for salons and private designers in Russia and Europe.
12:30-13:30
Competition: the best seam for tulle finishing
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist. Two higher education red diplomas and postgraduate study. Advanced training in tailoring technologies in England and France. Permanent industry speaker, author of a number of tailoring technologies, such as "Seamless Technology" and Bespoke in curtains, the owner of a state patent for the development of a useful model of the "Day/Night" Roman blind. Textile decorator who has brought to life more than 1000 projects
13:30-14:30
Competition: the best option for processing lined curtains
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
14:30-15:30
Competition: the best option for attaching tape
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
15:30-16:30
Competition: the best Roman blind
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
16:30-18:00
The color palette of 2023 according to Akzo Nobel International Center for Aesthetics. Analysis of textile interior collections autumn/winter 22-23 years. Trends.
Victoria Malysheva, designer-decorator, art critic, teacher of the Higher School of Art and Design of the Moscow Architectural Institute and the online platform "Learning Environment", author of the course "Textiles in the interior", "Color is a word", "Interior style", "Decoration", "Interior sketch" , numerous master classes and articles in interior publications. Leading TV programs "Encyclopedia of styles" and "I want to repair." Author of textile collections. Owner of her own design studio. General and Creative Director of Décor-Studio
21 September, Wednesday
11:00-13:00
Basted products as an independent decorative element in curtains and as a functional tool in tailoring technologies
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
13:00-15:00
Working with velvet using the example of lined and unlined curtains
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
15:00-17:00
Working with curtain tapes and hand folds
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
17:00-18:00
The color of your favorite city (place) drawing up a board. Competition.
Victoria Malysheva, designer-decorator, art critic, teacher of the Higher School of Art and Design of the Moscow Architectural Institute and the online platform "Learning Environment", author of the course "Textiles in the interior", "Color is a word", "Interior style", "Decoration", "Interior sketch" , numerous master classes and articles in interior publications. Leading TV programs "Encyclopedia of styles" and "I want to repair." Author of textile collections. Owner of her own design studio. General and Creative Director of Décor-Studio
22 September, Thursday
11:00-12:30
Relationship of mood and state with the choice of colors. Mood board on the artist's palette.
Victoria Malysheva, designer-decorator, art critic, teacher of the Higher School of Art and Design of the Moscow Architectural Institute and the online platform "Learning Environment"

Materials science together with manufacturers

12:30-13:00
Natural fabrics
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
13:00-13:30
Artificial and synthetic fabrics
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
13:30-14:00
Velvet is not an outgoing trend
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
14:00-14:30
Dimout or blackout, that is the question
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
14:30-15:00
Accessories for curtains
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist
15:00-15:30
Muleton and other types of gaskets
Evgenia Krivosheeva, head of the Sewing Workshop No. 1, technologist

Hot topics 2022
The fringe program events 2022 will be held in the conference hall. The main topics
Business

Wholesale buyers, retailers and distributors will talk about consumer behavior, trends and directions of market development

New! Marketplaces

New topic! Series of discussions about entering the leading marketplaces in Russia, promotion features, sales strategies and other life hacks from leading trading platforms: Ozon, Wildberries, Yandex Market, SberMegaMarket and Lamoda

New! HoReCa designers

Design of objects in HoReCa segment : modern concepts and textile trends

Retail

Trade marketing tools, problems and ways to solve them. Leroy Merlin, Your House, Hoff, Maksidom, Brownie, Askona, Stockmann, Divan.ru and others are invited

Design

World trends, novelties in the design of residential and public spaces, the secrets of promoting a personal brand and digital marketing in new reality. Art objects in the interior, the selection rules and fashion trends will be discussed 

New! Materials Science

New theme that will introduce you to the technologies and trends in creating experimental textiles from original raw materials.The main trend is focus on sustainability

Special shows Hometextile & Design

Highlights 2021