22 -24 September
Moscow, Timiryazev Center
Moscow, Timiryazev Center
Business lectorium 2026
Timiryazev Center, Vavilov Hall
Tuesday, September 22
16:00–17:45
Timiryazev Center, Vavilov Hall, Business Lecture Hall
Timiryazev Center, Vavilov Hall, Business Lecture Hall
Expert session «Where is the money? Growth points and new strategies for attracting customers»
Timing:
- 16:00–16:10: Esenia Semipyadnaya, “How the textile market has changed and where to look for new growth points.”
- 16:10–16:50: Practical panel discussion “Where do real customers appear today?”
- 16:50-17:20 Business battle "Two growth strategies: where is the money today?"
- 17:20-17:30 Main conclusions of the first session. New growth points in customer acquisition.
14:30-15:45
Timiryazev Center, Vavilov Hall, Business Lecture Hall
Timiryazev Center, Vavilov Hall, Business Lecture Hall
Expert session «Open conversation about the future of the home textiles category: Retail. Manufacturer. The client»
Questions:
Moderator: Ekaterina Alferova, Director of Sales for Hypermarket and E‑commerce Formats, Auchan Russia.
Speakers: Sergey Lukyanov, Chairman of the Board of Directors of the Monolit Association (the portfolio includes the textile sector: sewing factories, workshops, and the brands “Mona Lisa” and “Serg Look”, as well as the wholesale and retail center “Textile Pro”).
- What key parameters do buyers evaluate when selecting textiles for hotels?
- How to optimize costs for purchasing textiles without compromising quality?
- Which forms of cooperation are more advantageous in 2026: direct contracts with manufacturers or working through distributors?
- How can a hotel and restaurant buyer assess not only the price of textiles but also their real cost in operation? What mistakes in selecting textiles lead to problems after the facility is launched, and how to avoid them at the stage of selecting a supplier?
- How is the demand for home textiles and decorative goods changing?
- How will the textile assortment matrix be formed in 2026–2027?
- What indicators must a supplier demonstrate to get on the chain’s shelf?
- How is the consumer profile changing. For whom and what do we produce and sell?
- How will the role of private labels and exclusive assortment change?
- How to organize supply chains in the context of rising production costs and unstable logistics
Moderator: Ekaterina Alferova, Director of Sales for Hypermarket and E‑commerce Formats, Auchan Russia.
Speakers: Sergey Lukyanov, Chairman of the Board of Directors of the Monolit Association (the portfolio includes the textile sector: sewing factories, workshops, and the brands “Mona Lisa” and “Serg Look”, as well as the wholesale and retail center “Textile Pro”).
11:00–12:30
Timiryazev Center, Vavilov Hall, Business Lecture Hall
Timiryazev Center, Vavilov Hall, Business Lecture Hall
Meeting: Club of Purchasing Directors
Topics:
- What trends will shape the development of the procurement function in 2027?
- Is it possible to develop the procurement function under budget constraints, and what measures can be implemented to improve operational efficiency?
- How do you use and plan to use Artificial Intelligence (AI) in procurement?
- How to verify the reliability of suppliers today?
- Is it possible to develop suppliers under current conditions, and if so, how?
Partners: Association of Purchasing Directors, Telegram channel “The Last Envelope”.
Moderator: Viktor Kodanyov, President of the Association of Purchasing Directors.
12:45–14:15
Timiryazev Center, Vavilov Hall, Business Lecture Hall
Timiryazev Center, Vavilov Hall, Business Lecture Hall
Expert session «Textiles for HoReCa: what buyers choose and what guests are willing to pay for»
Topics:
Moderator: Tatyana Kibiryova, a consultant with 35 years of experience in major hotels, founder of Real Skills and leader of the largest community of housekeepers in Russia.
Speakers:
Tatyana Snimchenko, head of the hotel operations department, Continental 5* hotel
Tatyana Kibiryova, business coach, member of the International Housekeepers Association (IEHA)
Olga Merkulova, head of the hotel technology development department at the AMAKS Hotels & Resorts hotel chain (6 resorts, 24 hotels), Moscow
Oksana Khitsenko, founder of the manufacturing company Dimetra, has been in the HoReCa market since 2006. More than 20,000 completed rooms, 45,000+ private orders.
*The program may be changed.
- What are the key parameters that buyers evaluate when choosing textiles for hotels?
- How to optimize the cost of purchasing textiles without loss of quality?
- Which formats of cooperation are more profitable in 2026: direct contracts with manufacturers, work through distributors?
- How can a buyer of hotels and restaurants assess not only the price of textiles, but also their actual cost in operation? What mistakes when choosing textiles lead to problems after the launch of the facility and how to avoid them at the stage of selecting a supplier?
Moderator: Tatyana Kibiryova, a consultant with 35 years of experience in major hotels, founder of Real Skills and leader of the largest community of housekeepers in Russia.
Speakers:
Tatyana Snimchenko, head of the hotel operations department, Continental 5* hotel
Tatyana Kibiryova, business coach, member of the International Housekeepers Association (IEHA)
Olga Merkulova, head of the hotel technology development department at the AMAKS Hotels & Resorts hotel chain (6 resorts, 24 hotels), Moscow
Oksana Khitsenko, founder of the manufacturing company Dimetra, has been in the HoReCa market since 2006. More than 20,000 completed rooms, 45,000+ private orders.
*The program may be changed.
Деловая программа находится в разработке
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Wednesday, September 23
10:30-12:00
Expert session «New sales models. Why do some sell more easily than others?»
Expert session «New sales models. Why do some sell more easily than others?»
13:45-15:15
Public talk with Christian Fischbacher «Crisis as
an opportunity: how to grow in a declining market. The experience of a brand with a 200‑year history»
Public talk with Christian Fischbacher «Crisis as
an opportunity: how to grow in a declining market. The experience of a brand with a 200‑year history»
15:30-16:00
Expert session «New Business Efficiency. How to work faster while maintaining quality and profitability?»
Expert session «New Business Efficiency. How to work faster while maintaining quality and profitability?»
16:15-17:45
Expert session «Designer as a Businessman: A New Role in a Digital and Unstable Market»
Expert session «Designer as a Businessman: A New Role in a Digital and Unstable Market»
Thursday, September 24
Events in progress
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Email: Vera.Rykina@gefera.ru