03 - 05 September 2024
Moscow, IEC "Crocus Expo"
+74956498775
hometextile@gefera.ru

Business program schedule 2023

Business Space
pav. Forum, booth FF81: 

September 19, Tuesday

12:00 - 12:25

Trends and prospects for the development of the bed linen and home textile market

Ekaterina Kolina, Director of Indexbox Marketing

- Market trends and challenges
- Expectations of Russian manufacturers
- Export prospects for Russian products
- Development potential

12:30 - 12:55

Consumer Behavior Trends and Licensing Business Model Opportunities

Maria Rogozhina, director and editor-in-chief "Bulletin of the licensed market"

- What is a licensed business model?
- Key trends in consumer behavior
- What are the opportunities for the manufacturer to rent a brand
- Successful cases

13:00 - 13:30

New logistics 2023 - ways, schemes and solutions

Maria Simakova, CEO, Agile Customs & Logistics

- What should I do if the goods are subject to sanctions in the country of origin?
- What to do if the usual logistic route no longer works?
- How to bring the goods if the supplier refuses to cooperate with Russia directly?
- How to bring cargo if it is less than 1 pallet, and no one wants to take it?
- How to bring the goods if there is no desire to understand currency control, customs clearance and other nuances?
- How to find new suppliers who have experience of cooperation with Russia?
- How to get your own foreign trade expert on outsourcing?
- Where to start if you want to engage in import/export?

13:35 - 13:55

Offline or online. Which segment of the trade is leading?
Prospects for the development of a hybrid format.

Irina Davydova, expert on external communications of the Development Department of the TJK "Moscow"

14:00 - 14:25

Villa in an airplane at an altitude of 150 meters above the level of the Indian Ocean. How to create the most popular project among bloggers

Serafima Demesheva, Project Manager, Geometrium Studio

14:30 - 14:55

Innovations in the interior

Mikhail Chernyshov, practicing interior designer,
head of his own studio "62/38", curator of Geometrium School

15:00 - 18:00

The first business analysis for the leaders of the interior industry

Vladimir Fedorov, business mentor for leaders in the interior industry, founder of the first mentoring center for experts and owners of the interior industry

- Practice on points of growth
How to set realistic goals and reach them easily
- 5 steps how to scale up and leave the operating system in a month
- Business insights and Q&A: Everyone will leave with a clear growth strategy

September 20, Wednesday

11:00 - 11:30

Marketing and work with buyers on the marketplace

Kristina Vakhrusheva, Product Owner, KIT SOLER

- How to build a strategy for promoting goods on marketplaces
- What you need to calculate the unit economy
- What are the features of interaction with customers  

11:35 - 12:35

Household goods on Ozon - results of the 1st half of 2023

Irina Likhonkina, Ozon Household Products Category Manager

- Basic figures and facts
- Major trends in consumer preferences
- TOP 5 fastest growing categories
- Sales geography 

12:40 - 12:55

Home textiles and their trends in the context of improving the quality of sleep

Andrey Koreshkov, Deputy General Director for Development of the WISTROVA Direction

- Overview of current trends in the textile market
- Health care through improved sleep
- Medical practices updated to meet the needs of mass demand
- Products to improve the quality of sleep, their demand and prospects
- Highly environmentally friendly materials and their advantages in the production of home textiles 

13:00 - 13:30

Creation of textile private labels for retail companies

Natalia Peretz, founder of Peretz Consulting

- The departure of IKEA has freed up a huge and significant niche for home goods for Russian furniture operators
- Textile categories are the most obvious for the introduction of additional assortment
- What principles should be followed when building an assortment of home textiles in a furniture store?
- Askona Home and Enza Home cases 

13:30 - 15:00

Round table "Stricter requirements for textiles when equipping HoReCa facilities"

Elena Gilmanova - Vice President of the Asia-Pacific Region, owner of the Treartex brand
Natalia Konstantinova, Member of the National Academy of Sciences of Fire Safety
Vadim Prasov, FRIO Vice President for Hotel Business
Shamkhal Ildarov, President of the Association of Textile Workers of Russia
Anastasia Krumina, ideologist and founder of the consulting bureau VUCA Hospitality
Tatyana Kibiryova, Head of the Union of Housekeeping Services Specialists 


15:00 - 15:25

Contract textiles: how to ensure safety and durability

Elena Gilmanova, Founder of the Treartex brand


15:30 - 16:15

Industrial design through the eyes of a textile decorator

Natalya Konstantinova, founder and head of the NuvoDecor company
Sergey Bogomolov, CEO of Svetlana 

- Industrial design in the modern world
- Examples of industrial design: cornices, fabrics, fittings
- Stages of industrial design on the example of the creation of collections of decorative fittings by the company Svetlana 

16:20 - 17:00

How can a Decorator Grow in Income and Surpass Customer Expectations?

Natalie Divien, interior couturier. Designer-decorator and stylist. Item designer


September 21, Thursday

11:00 - 11:30

How to properly present your project

Irina Shulshina, designer-decorator, teacher, Williz online school for textile decorators

- We indicate the errors that the decorator encounters when preparing the project
- Number of options, their argumentation, presentation of information and visuals
- We analyze the steps and actions in the preparation of the project
- Ways of visual presentation of material to the customer. Moodboards, collages, visualization, sketches
- Algorithm of arguments in defense of your project, what to focus on 

11:35 - 12:30

Personnel in the sewing shop. Problems of search, training and retention of employees. Ways to solve production problems with a shortage of employees

Evgenia Krivosheeva, Head and Chief Technologist of the Sewing Workshop No. 1,
Owner and Art Director of the KriJe brand 

12:35 - 13:55

New visuals. Curtain tailoring technology as a design element. On the example of BANDEX and Svetlana Moscow companies

Sergey Bogomolov, CEO of Svetlana
Galina Lugina, General Director, decorator of the Bureau of Galina Lugina 

Textile accessories and new technologies as a way to create up-to-date visuals. Compositional solutions and new proportions that affect the tailoring and selection of accessories for curtains

14:00 - 15:00

Own style and modern eclecticism in interior decoration. Theory and practice

Julia Prikhodko, Anna Sokolova, co-founders of the consulting and educational platform StyleON

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