In 2021 the international exhibition Hometextile & Design (formerly Heimtextil Russia) presented a new format of the Trend Rooms business programme - a gallery of trends and interior solutions consisting of six stylised spaces. The interior of each room reflected the latest trends in textile décor, wallpapers and interior colours. The concept of the Trend Zone in 2021 was dedicated to the theme "Sustainable Development".

How it was in 2021?


Author of the concept and architecture: Natalia Zaichenko, founder of the architectural bureau NZ-group.

The purpose of human life is to feel happiness. To feel good with yourself, your body, spirit, surrounding people and environment, nature, sky.

We invite you to get to know Feel Good, which consists of 6 spaces. Each of them is a piece of our life.

And fabrics, wallpapers, colours, light and decorative objects are faithful allies in translating our vision of the world. 

The concept of responsible consumption runs through all 6 rooms. In each you will find:

  • natural materials that do not harm the environment during production and disposal;
  • objects and fabrics made from recycled materials;
  • furniture that has been given a new life through restoration 

"Responsible Consumption" is part of the UN's 17 Sustainable Development Goals and a new paradigm for businesses and consumers. We have endeavoured to reflect these goals in all rooms. At the same time, a lot of attention has been paid to technology. It means you will see a lot of fabrics and materials with special properties.

Trend Rooms Gallery 2021

Project curator - Natalia Zaichenko

Natalia Zaichenko was responsible for the concept and architectural solution of TREND ROOMS with the support of Ivan Rubezhansky. Natalia is the founder of the architectural bureau NZ-group. Natalia has a lot of of experience in realising large-scale exhibition and art spaces. She is the current chief architect of Cosmoscow international contemporary art fair.

Natalia is a member of the Union of Moscow Architects since 2008, winner of Russian and international professional awards and competitions, participant of many Russian and international exhibitions, including ArchMoscow, Archstoyanie, Bif, Rotterdam Architecture Biennale. Natalia graduated from the Moscow Institute of Architecture, University of Cergy-Pontoise, France, 26 International Atelier of Urban Planning, Strelka Institute of Media, Architecture and Design.

Sustainable development is a model of resource use, interaction between people and nature, a model of civilisation development today and in the future.

The 17 goals of sustainable development are a kind of call to address a range of issues in the areas of:

  • Education and heritage
  • Health
  • Social protection
  • Employment
  • Combating climate change
  • Environmental protection. 

We transformed these global themes into 6 spaces. So, meet: 6 rooms, 6 trends

Heritage. Author Galina Lugina, textile designer, decorator

This booth is a tribute to our recent textile history, pure vintage through the eyes of a decorator in 2021. It is dedicated to preserving heritage through education and enlightenment.

The basis of this space is textile heritage - propaganda textiles of the 1920s - 1930s from the collection of the Ivanovo State Museum of History and Local Lore named after D.G. Burylin and the Ivanovo State Museum of History and Local Lore. D.G. Burylin and exhibits from the Stroganov Art and Industry Academy. S.G. Stroganov.

The more educated a society is, the more it appreciates its heritage, preserves, rethinks and gives new life to obsolete things, crafts and way of life of our ancestors.

Modern design provides a unique opportunity to revive craft labour and elevate craft into art, to create unique individual objects, so much in demand now as in the design market. Design using crafts allows to preserve traditions and give economic stability to craftsmen. 

Childhood. Author Marianna Mogilevskaya, textile decorator, designer, artist

The room is dedicated to childhood - this is the time when the foundations of personality, worldview and relations with the surrounding space are laid.

Marianna has created a small paradise for a child, where bright colours, a sense of sunshine and happiness reign. It is designed so that the baby from birth can see different colours, comprehend the richness of the world with the help of different shaped objects and different tactile sensations.

The space uses a lot of bright, pure colours, natural fabrics, fabrics made from recycled materials. 

"We all come from childhood...".

And this room is arranged so that the child grows into a happy adult who loves this world, appreciates its beauty and cherishes nature. 

Nature. Author: Olga Loktionova, textile decorator

What does the combination of the words "nature and rest" mean to you? Perhaps, nature is a place of rest from too high pace of modern life? And what about nature's rest from thoughtless and wasteful use of resources?

Olga has combined the relaxation of man and nature in one space. You will immerse yourself not only in the atmosphere created by nature itself - tree bark, stones, storm trees and sticks, but also see the story of careful attitude and preservation of natural resources, which Olga will "tell" through fabrics.

In this room, almost all items are handmade, including the bed headboard, lamps, and chaise lounges. They are made of natural or carefully recycled artificial and natural materials. 

Workshop. Author Yesenia Semipyadnaya, textile decorator

Yesenia has dedicated her room to creativity. It is not even a room, it is a real workshop with easels and canvases. Everything here is imbued with the energy of a creator: rich colours, layering of textures and ornaments. Yesenia believes that everyone is a creator by nature. And the image of the workshop is a call not to be afraid to do what you love, not to be constrained by rules and regulations.

Tumbleweed. Author Ekaterina Egorova, textile decorator

The idea of the room is based on the concept of climate change. This space is a perfect allegory of the dual situation of modern people.

On the one hand, mankind has worked hard to change the natural ecosystem. On the other hand, climate change has forced us to rethink our attitude to resources, to change to more careful consumption, to develop technologies and new ways of production that do not harm nature.

The irony is that these new fabrics will be used by humans to create their own eco-friendly environment that will protect them in the face of a changing planet.

The room represents the tent of the modern nomad. It is a personal comfort zone, it is a home that man always carries with him, here he feels protected. And functionality, practicality and eco-friendly materials come to the fore. 

Alchemy. Authors: textile decorators Natalia Zorina and Maria Belova, market expert Anna Runof

Natalia, Maria and Anna's room is dedicated to environmental protection and sustainable production. The space is called "Alchemy". The table in the middle of the room symbolises a laboratory - a place for experiments with natural raw materials. It is a creative kitchen - a design kitchen, a fabric dyeing kitchen. The design uses a lot of fabrics made from recycled materials, fabrics from PET bottles, hemp and linen. Their production is practically environmentally friendly.