03 - 05 September 2024
Moscow, IEC "Crocus Expo"
+74956498775
hometextile@gefera.ru

Business program schedule 2023

Design Space
Pavilion 7, booth 75C55 

September 19, Tuesday

11:00 - 11:40

Textile trends in interior design AW 24\25

Alexandra Kaloshina, founder of Solstudio Textile Group and Radical Chic brand

- The main trends of the season in terms of materials, shapes and finishes
- Thirty basic themes in interior textile design
- New trends in interior fabric dyeing
- Biophilic design and craft as they combine with the latest textile technology 

11:45 - 12:45

Art in the interior: approaches, trends, techniques

Anton Fruktov, Marina Fruktova „FRUKTOV INTERIORS. Interior design, architecture and decoration”

12:50 - 13:45

Investment in art.
We don't “spend money on paintings”, we invest in art 

Irina Bogatikova, art investment consultant

13:50 - 14:30

Ornaments in Russian culture yesterday and today

Elina Tuktamisheva, interior and object designer, founder and curator of the Tryn*Trava. Modern Russian style

14:35 - 15:30

“How We Went around the World”. Folk crafts and their integration into interior textile history

Pokhlebina Anna, CEO, Head and Creative Director of MATILDA PROJEKT, MATILDA WORKSHOP, MATILDA MARKET, MATILDA SKAMEIKINA'S WORKSHOP
Zorina Natalia, head of the design studio “DESPROOM”, interior textiles 

- Cultural code
- Folk crafts - why do we need it
- An overview of the formats of folk art crafts: from Krestets stitch to bead embroidery of the peoples of the Far North
- Examples of the adaptation of folk fishing techniques to modern textile and interior history
- Customization and personalization of textiles
- Preservation of folk crafts - preservation of cultural and historical heritage 

15:35 - 16:30

Development of creativity in the interior designer

Stepan Bugaev, Founder of Tochka Design studio

- How to do different projects and not repeat yourself?
- How to be relevant and every time a little new?
- Developing mindfulness is important 

September 20, Wednesday

11:00 - 11:40

What is home staging and how is it different from flipping and interior design

Lana Suvorova, home stager

- Homestaging, flipping and interior design: how the three concepts differ
- Tasks that homestaging solves
- Homestaging, flipping and interior design, in which cases what to choose to solve your problems 

11:45 - 12:40

How to unleash the potential of a property

Ekaterina Dyatlova, architect, interior designer, founder of the Eco Interior design studio

- Strategies for working with residential interiors
- What is important to consider in order to increase the profitability of investments in real estate 

12:45 - 13:45

Professional interior photography

Daria Soboleva, interior decorator and stylist

In her lecture, Daria will talk about the peculiarities of interior photography and interior styling. Using before/after examples, he will explain how to create a harmonious frame and share his life hacks in decorating.
Students will also learn about the organization of shooting and all stages of the shooting process, which is the responsibility of an interior stylist and photographer 

13:50 - 14:30

Resource interior - an exit to a new quality of life. Decorator Secrets

Svetlana Okulova, head of the Art of Living Beautifully studio

- Beautiful living in a beautiful space
- Anti-examples. Self-selection of decor by the client
- Top 10 major mistakes that will kill any interior designer
- Stress-inducing visual noise
- The basic expressive means of the decorator
- Textiles, art, carpets, dishes, vases, plants
- My cool tricks that always work
- The right mood of the interior is the key to the comfort of the customer 

14:35 - 15:30

Textile design in the interiors of the future

Galina Lugina, General Director of the Bureau of Galina Lugina, decorator

- Main directions of development
- Functional design and sun protection
- Scenography, intelligent design of the future and present 

15:35 - 16:30

Artificial intelligence and interior design: when robots will replace us

Ekaterina Travinskaya, program director of the “Environment Design” direction at Skillbox, PR director of Kirill Istomin's design studio

- AI for dummies: how artificial intelligence works, what is machine learning and neural networks, inspiring examples of using AI
- Predictions: in what areas of design AI will become a replacement for designers, and in which areas it will become an assistant
- How AI can help the interior designer now
- What is NFT and is it possible to put IT in your projects
- Metaverses and new ways to earn money for interior designers and 3D visualizers 

17:30 - 20:00

Award Ceremony of the Textile Designers and Decorators Award

September 21, Thursday

11:20 - 11:50

“Stories for the night”. Integration of interior design, environmental design and color solutions: tasks and harmonious combinations

Maria Gavrish, founder of Mollen brand
Mikhail Utkin, director of the Higher School of Environmental Design “MARCHI” 

- “Talking” bed linen. Sleep is an important part of life
- Color combinations that evoke different emotions
- The bed is the central design element of the bed
- Environmental approach to design
- Comprehensive consideration of environmental objects, from interior items to objects of the surrounding landscape
- Design levels. Modular education
- Topics of course and diploma design, real orders and projects
- Successful work experience of graduates in design and related creative areas. Exchange and transfer of professional experience
- Harmony of Diversity 

11:55 - 12:55

Art and textile design

Elena Belikova, Companion decor designer, St. Petersburg

- History - Klimt, Picasso, Dali, Matisse, Warhol and their drawings for fabrics. How the motifs of these artists are displayed in modern collections of fabric brands
- Modern fashion authors and their collaborations with textile factories:
One-off Collaborations: Karim Rashid for JAB
Long-term successful union: Jean Paul Gaultier and Lelievre
Sources of creativity: Jean Paul Gaultier in wallpaper and fabrics
- How can you use such art fabrics in your projects 

13:00 - 14:30

Textile as a decorator's secret weapon

Anna Muravina, designer, ADDI board member and international member of BIID


14:35 - 15:15

Paintings and sculptures in the interior, outdated or still relevant?

Arevik Hakobyan, Head of KrutoDesign Studio

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