Business Lecture Hall
Booth A120
Booth A120
September 3rd, Tuesday
ANALYTICS AND TRENDS
10:30-10:55 DIY AND HOUSEHOLD GOODS 2024: MARKET SITUATION AND GROWING POINT
Ivan Bugai,Head of the department Household goods, Wildberries
11:00-11:25 Analysis of the Bedding and Decor Fabrics Market in 2024
Ekaterina Kolina, Head of Market Research at Indexbox Marketing
11:30-11:55 AI FOR RETAIL: RPACTICAL CASES
Olga Bolina, marketIing specialist, expert on AI maketing, founder of marketing agency "Konkretto"
RETAIL AND SALES TECHNOLOGY
12:00 - 12:25 RETAIL CHAIN STRATEGIES: WHERE ARE GLOBAL PLAYERS LOOKING?
Moderator: Maria Grigorieva, Executive Director of AMA Association, retail communications expert.
Olesya Simon, Director of the Decor category, Lemana PRO (ex Leroy Merlin)
Artem Razgonyaev, Head of Digital Marketing, Cozy Home
Svetlana Zatruskina, Head of Textiles and Home Goods category, METRO Cash and Carry Russia
13:00 - 13:25 HOW TO GET ON RETAIL SHELVES?
Oleg Kartamyshev, founder of the EGOMANIA brand and more than 20 CM
13:30-13:55 Textile market. Development strategy and market redistribution taking into account the development of
online sales
Olesya Simon, Director of the Decor category at Lemana PRO (ex. Leroy Merlin)
14:00-14:25 Trends in consumer behavior in the home textile segment
Anna Zezyulya, Head of Business Development in Russia, Togas. Olga Antonova, Academy Business Coach, Togas
14:30-14:55 SOCIAL MEDIA FOR HOME TEXTILE PROMOTION
Anton Gureev, founder of The Man Who Sews community
15:00-15:25 TRENDS IN LUXURY GOODS CONSUMPTION
Victoria Wilk, Director of the brand of decorative and interior items Parpa
TEXTILE AND CURTAIN BUSINESS
15:30-15:55 UNIT-ECONOMICS OF CURTAIN BUSINESS. PAYBACK OF A CURTAIN SALON, BUSINESS MODEL.
Alexander Bots, owner of Vintage curtain salon
16:00-17:25 THE PAIN OF THE OWNER OF A CURTAIN SALON. WHY ARE SALES FALLING?
Moderator: Inga Gladneva, founder of the school for curtain business owners Ambassador
Marina Baranova, General Director of UltraMarin company
Tatyana Baganova, Head of Aspiot, business analyst of curtain salons
Marina Baranova, General Director of UltraMarin company
Tatyana Baganova, Head of Aspiot, business analyst of curtain salons
Liliya Kuznetsova, owner of Textile Bureau studio chain
17.30-17.55 DOES THE CURTAIN BUSINESS NEED MARKETPLACES?
Denis Bely, seller, TVSHOME brand
September 4, Wednesday
HOME TEXTILES ON MARKETPLACES
10:00-10:30 Marketplaces for textile business. How to competently enter and grow an online channel in the conditions of competition
Anna Bakurskaya, founder of Red Business Consulting, business consultant, expert in creating process and assortment management strategy in retailing
11:00-11:25 MARKETPLACE ANALYTICS: WHAT'S GOING ON WITH THE "HOME TEXTILES" NICHE
Andrey Kovalev, Business Coach of the Moneyplace marketplace analytics service
11.30-11.55 RETAIL SALES TECHNOLOGIES (TEXTILES). THE MANAGER IN THE ROLE OF AN EXPERT AND DESIGNER
Yulia Manucharova, Sales specialist and coach, scriptologist
12.00 - 12.55 BATTLE OF ADVERTISING BUDGETS: WORKING SCHEMES OF PROMOTION AND COMPETITION ON THE WB
Moderator - Tatyana Ponomareva, Expert of the Seller support center of the Module Bank
Dmitry Korobitsyn, founder and CEO of InSales
Timur Tarasenko, founder of Syndicate and Night Stories brands; co-founder of Signals.top
Anna Kovtun, Marketer, Ecom expert
13.00 - 13.25 HOW TO SUCCESSFULLY COMPLETE THE HIGH SEASON
Irina Likhonkina, Head of the Ozon Household Goods and Books Business
13.30 - 13.55 Textiles on Ozon: How does content generate money?
Kristina Kokina, Certified Expert Practitioner at Ozon University
14.00 - 14.25 FINES ON WILDBERRIES MARKETPLACE: HOW MUCH DO SELLERS' MISTAKES COST AND HOW TO AVOID THEM
Irina Maksyuta, Head of Alfa Bank's Industry Solutions Promotion Department, Seller
BRAND CREATION AND DEVELOPMENT
14.30 - 14.55 YOUR OWN BRAND OF BED LINEN: HOW CAN SMALL BUSINESSES COMPETE WITH LARGE MANUFACTURERS?
Polina Lavrentieva, founder of the DORMEO bed linen brand, marketing expert
15.00 - 15.25 WORKING ON THE BRAND CONCEPT: 5 QUESTIONS THAT HELP TO CREATE A STRONG BRAND. CASE of MATER&ME CHILDREN'S HOME TEXTILE
Veronika Zobova, Owner of the Mater&Me home textile brand
15.30 - 15.55 BEHIND THE SCENES OF CONTRACT PRODUCTION: WHAT DO BRANDS HIDE?
Denis Silin, CEO of La Prima
16.00 - 16.25 PROMOTION OF THE CURTAIN SALON THROUGH THE PERSONAL BRAND OF THE OWNER
Inga Gladneva, founder of the school for the owners of the curtain business Ambassador
16.30 - 16.55 Curtains as a marketing tool - how to use textiles in stores, and how to create textile stores
Anastasia Kolchina, interior architect, lecturer at BVShD, Skolkovo Women's Association expert
17.00 - 17.30 - MARKETING MANAGEMENT OF THE CURTAIN SALON. HOW TO ATTRACT ORDERS WITH A GOOD AVERAGE CHECK IN 2024
Konstantin Speransky, founder of ICONIC Design
17.30 - 17.55 APPLICATION OF NEURAL NETWORKS IN DIGITAL MARKETING
Anton Stenkov, Director of SMM-Republic Agency
September 5th, Thirsday
Home textiles on marketplaces
10.30 - 10.55 How to manage deliveries for marketplaces? Nuances of seller logistics
Artem Smirnov, BetaPRO Development Director
11.00 - 11.25 TEAM FOR WORKING ON MARKETPLACES: COMPOSITION AND QUALIFICATIONS OF PEOPLE
Tatiana Bordak, seller, co-owner of the recruitment agency for sellers Recruit Place
11.30 - 11.55 DELEGATING THE ROUTINE: HOW TO LOG OUT OF THE OPERATING SYSTEM FOR A SMALL BUSINESS OWNER WITHOUT LOSS
Ekaterina Yelk, mentor of entrepreneurs
12.00 - 12.25 Master Class: Legal and Tax Risks of Sellers in 2024
Irina Zagorulko, Head of the Tax Bureau of the Union “NCP” (Chamber of Tax Consultants)
12.30 - 13.25 SEO OPTIMIZATION OF PRODUCT CARDS AND PROMOTION ON WB
Maxim Yemelyanov, Sales Promotion Mentor for Wildberries
13.30 - 13.55 EFFECTIVE PROMOTION STRATEGIES ON OZON
Roman Bogaev, owner, Director of Market Profi
14.00 - 14.25 HOME TEXTILES IN THE CONTEXT OF HOME STAGING
Nina Vanchugova, founder of the VOZDUH Home staging and redesign company, creator of the home staging school
14.30 - 15.25 HR STRATEGIES FOR CURTAIN SALONS: GROW BY YOURSELF OR HUNT?
Moderator - Konstantin Speransky, founder of ICONIC Design.
Larisa Kozlova, head of textile studio “DECORA”
Olga Osipova, independent HR-expert, HRD and CEO mentor
Nadezhda Nesterova, top decorator of the studio “Textile Bureau” by Liliyanec
Larisa Kozlova, head of textile studio “DECORA”
Olga Osipova, independent HR-expert, HRD and CEO mentor
Nadezhda Nesterova, top decorator of the studio “Textile Bureau” by Liliyanec
Liliya Kuznetsova, owner of “Textile Bureau” studio chain